Saturday, 30 March 2013

Helicam captures beauty of Bibi-ka-Maqbara, Ellora - Source LT

There are many spots in the district that can attract tourists from all over the world. However, these destinations are not properly publicized. So, many international tourists despite coming to India, do not visit Aurangabad. 
With an aim to change this situation, Maharashtra Tourism Development Corporation (MTDC) obtained photos of Bibi-ka-Maqbara and Ellora caves with the help of Helicam technology recently. An advertisement will be made by using shoots to promote Aurangabad internationally.
Over 46 lakh tourists visited the tourist spots in Aurangabad district from 2012 to January 2013. The MTDC earned revenue of Rs 5 crore from them. The figures look huge on paper but are too small when compared to international tourists arrivals in India during this period. 
Bibi-ka-Maqbara and Ellora caves are among the rare monuments in the world. However, both these destinations have not been promoted at international level. 
To give a boost to the local tourism, an advertising agency HPA was given the task of making an advertisement for both the tourist spots by the MTDC.
The picturisation of Maqbara and Ellora was done by the officers and employees of the advertising agency using the helicam technology four days ago. 
Helicam is a remote-controlled mini helicopter used to obtain aerial pictures or motion images using video, still or motion film cameras. 
Shooting was done from the distance of 20 feet to maximum 500 feet. Helicam technology is becoming famous world-wide. Only two agencies have been authorized in India to use the technology. Channels like Discovery and National Geographic use it extensively. Maqbara and Ellora shooting was done at the sunset by director Raj Kaushal. The MTDC had obtained a nod from the central government for shooting of monuments. The work was guided by Dr Jagdish Patil, managing director of MTDC.
Advertising agency will soon complete a quality advertisement of the MTDC for publishing it on international level, said the regional manager of MTDC Chandrashekhar Jaiswal. 
Tourists are attracted towards five destinations in and around the city - Ellora, Ajanta, Bibi-ka-Maqbara, Panchakki and Daulatabad. Visitors hardly stay one to two days in the city. MTDC is making efforts to attracting a large number of tourists to the city and make them stay here for more days.

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